A marketing agency and collective of creatives with a focus on the people.
Visual identity
brand direction
Art Direction
web design
brand direction
Art Direction
web design
Lucky Penny Click Co.
The Lucky Penny Click Co is new collective of creatives, born from marketer Ali Puglianini scaling his own business, and expanding to offer more services to his existing and new clients. He required a visual identity, and overall brand direction that visually connected The Lucky Penny Click Co (LPCC) values and mission, to iconic and impactful visuals, as well as an overall visual direction to form the basis of a clear brand strategy.
Putting the people first.
To create this identity, RD³ focused on the core values of the brand, and looked to create an identity and brand direction which communicated all sides of what the business is about. Central to the brand's identity is a human-centric approach showcasing the individuals behind the brand, their lifestyles, and their genuine passion for their work. Simultaneously, it exudes a dynamic, modern energy, reflecting its utilisation of the latest technologies to serve its clientele effectively.
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Ali Puglianini
Lucky Penny Click Co
Art direction that communicates the values.
With one of the key values of the brand, if not THE key value, being a focus on people (both in the business relationships, and the genuine interest of the people in the collective) a focus on the art direction of the photography, and content creation approach is paramount. Capturing these genuine moments with an analogue feel reinforces the authenticity of the content, it allows people to feel they are connecting with real humans, seeing real moments in life, and engages with them in a different way that polished images do. It also serves as a beautiful contrast against the graphical elements of the brand, it is emphasising the human side and focus of the business which visually plays with the graphical and more polished feel expressed in other identity elements.
Consistent variety
Unlike typical technology-driven brands that feel machine-made or lifestyle brands focused solely on social appeal, the Lucky Penny Click Co strikes a unique balance. It integrates various brand elements to create a distinct look and feel that encapsulates both conflicting approaches, presenting something uniquely "Lucky Penny."
