A longevity and body optimisation centre that's a step beyond simply services, hac° wanted a brand which showed that health and well-being is a lifestyle.
Visual identity
brand direction
marketing creative
marketing direction
website design
Website build
brand direction
marketing creative
marketing direction
website design
Website build
hac°
hac Body Optimisation and Longevity wanted to create a brand, presence and online channel which would explain clearly their mission to improve the body through health and wellbeing tools, appeal to a core audience of fitness, health seekers and 'biohackers', and also would be a tool to convert users into bookings. Although a new company, their intentions to expand across the nation mean that the brand needed to not just be a 'local clinic', but a full scale lifestyle brand, with it's own identity and iconic visuals, and beautiful content and imagery which told and conveyed the brand's story, to the right audience.
Brand in action
The hac branding features clean, modern design elements that reflect a sense of purity, refinement and professionalism essential for a health-focused business. Utilising a muted colour palette, sharp typography, and sleek imagery, the design creates a polished and contemporary aesthetic that communicates the brand’s commitment to quality and innovation.
More than a simple service.
For a longevity and body optimisation clinic, this design strategy promotes a sense of well-being and trust, driving higher engagement and conversion rates. It helps the clinic stand out in a competitive landscape, fosters customer loyalty, and ultimately contributes to the long-term success of the business by attracting and retaining clients who value elegance, precision, and a commitment to optimal health.
"Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem."
Andre Lang
hac body optimisation
