A full identity, brand and Shopify ecommerce store for a dog food store who want to create raw results.
Visual identity
brand direction
ECOMMERCE DESIGN
SHOPIFY WEBSITE
CONVERSION RATE OPTIMISATION
USER EXPERIENCE
brand direction
ECOMMERCE DESIGN
SHOPIFY WEBSITE
CONVERSION RATE OPTIMISATION
USER EXPERIENCE
Raw Dogs Dorset
Raw Dogs Dorset, required an identity, brand direction and Shopify ecommerce store that would not only represent them visually, but also serve as the backbone for their online business selling natural raw dog food to the nation. RD³ worked with Raw Dogs Dorset to first craft an identity which reflected thier values and unique mission, and then expressed that identity across a wider brand direction, including a user friendly and highly functionality Shopify store that was ready for them to sell to their existing audience, while giving them the tools to scale.
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Revenue generated
+14% Revenue generated since new site went live.*
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Add to Cart
+6.04% Increase in Add to Cart.*
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Conversion rate
+2.98% Increase in Conversion rate.*
*Data comparison taken from current period of: Apr 1 - Jul 23 Vs. Previous Period of: Dec 9 - Mar 31
Creating a connection
For the design, the vibrant, earthy colour palette and high-quality images of happy, healthy dogs immediately convey their commitment to natural, nutritious pet food. This cohesive visual identity resonates with pet owners who prioritise their dogs’ well-being, effectively communicating the brand’s dedication to quality and care. By aligning Raw Dogs Dorset’s visual branding with their mission, we’ve helped create a strong connection with their audience and forms that iconic link between their logos, colours, and imagery with the quality of their product and brand.
Raw visuals
For the website, the clean, user-friendly layout ensures easy navigation, while playful fonts and engaging graphics create a welcoming, guiding the user across the site and without friction to the checkout. This approach not only attracts health-conscious pet owners but also establishes the brand as a trustworthy and professional authority in the market. The inclusion of subscriptions allows for repeat business options from all potential customers, which the product lends itself to perfectly, any potential customer is a potential customer for life, and the ease with which users can manage, amend, and re-order helps to foster this long term relationship.
“Rich was exceptional in transforming my vision for my raw dog food shop's website into reality. His innovative ideas and impeccable organization made the entire process seamless. I highly recommend him to anyone seeking to bring their creative concepts to life.”
