Moving their promotion in a new direction, Nite wanted marketing creative which fit their new direction.
content creation
marketing creative
marketing creative
Nite Watches
RD³ worked with Nite Watches to produce some updated creative for marketing, which was inline with a recent new direction for the brand, as well as refine and craft some updated Brand Guidelines to cement the recent changes made to the brand's direction and identity.
The maverick approach.
While the designs employ an updated brand direction, they are also conversion-focused, especially for paid ads. Each visual element is strategically placed to capture attention and guide potential customers through a seamless journey from awareness to purchase. Clear and compelling calls-to-action (CTAs) are integrated into the designs, making it easy for users to take the next step, whether it's learning more about a specific watch model or making a purchase. The emphasis on showcasing the unique features and benefits of Nite Watches through engaging visuals ensures that the ads resonate with the target audience, driving higher engagement and conversion rates.
Proven through passion.
Nite wanted to move away from a mostly product focus, and so RD³ worked with Nite, and Ali of Lucky Penny Click Co, to craft updated marketing materials which captured the new direction of being 'Proven through passion', and that used imagery and footage from the Nite Mavericks, while staying on brand with what people recognised from Nite Watches.
